I wanted to take a moment to share one area of online outreach that has been highly successful in my office (and we’re seeing a huge adoption in our field): webinars. It started as a simple idea I had in covering a broad topic relevant to the field and has exploded to be our second major marketing and outreach tool for our office (next to our website).

Logistically, these are 60 minute events with presenters including trusted partners or experts throughout the industry. We typically have a 45 minute presentation followed by 15 minutes for Q&A from the audience. We ask attendees to complete a short, 8 question evaluation after attending the event. The following day we post an archive of the video online as …

Continuing on my discussion of online outreach, I wanted to discuss the reasoning behind Tuesday’s being a prime outreach day for us. We send email blasts on Tuesdays; we host events on Tuesdays; we do a lot of Tuesdays. Why Tuesdays? Simple:

• Mondays: people are playing catch-up for the weekend and have that “Monday” feeling. People are less likely to really read messages coming in and are focused on just checking things off their lists.
• Tuesdays: Monday is over and it’s time to focus on work. We send messages in the early afternoon for three main reasons: 1) avoid the morning email blast – people are catching up from the night before, and 2) we’re on the East coast and we want to hit the

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