Josh Catone had a post over at Read Write Web the other day about people who inevitably make the news for pulling in advertising dollars to cash out in a big way (most classic example being the Million Dollar Homepage). For those unaware, the premise of the idea is people will be a set of pixels for a price, say a 10×10 square for $100, and they get to put up a logo or picture. A million x million pixels later, the host has tons of cash.
I’m happy to say this idea is finally being put to some social use. Connecting Moms is sponsoring the first Virtual Million Mom March. The goal of the site is to bring moms (or people sponsoring in the name of moms) together to raise money for the cause of their choice. People can pick a square and upload of a photo of their choice with the minimum donation of $5. There are about a dozen charities to pick from (ranging from the National Breast Cancer Foundation to Autism Speaks). By time the site fills up, over $5 million will have been raised for a variety of charities. It’s a great cause to get behind and support.
I think this could be the start of a new call to social action on the web. Several sites have petition signings and joining groups to support a cause, but the Million Mom March (www.millionmompicturepage.com) is finally getting at putting action behind the social cause.
